Reflections on the BIM world, design, and change. Articles for those who want to understand the present and prepare for the future of the profession.

BIM Culture

Inside the Machine — Episode 2

Umberto Rinaldi

Artificial Intelligence and the invisible trap of cognitive delegation. How to exploit the machine without compromising your skills and critical thinking.

Inside the Machine — Episode 2

Umberto Rinaldi

Artificial Intelligence and the invisible trap of cognitive delegation. How to exploit the machine without compromising your skills and critical thinking.

A Revit Family is not a 3D object. It is a BIM ...

Umberto Rinaldi

You've loaded a Revit Family into your model, and everything seemed fine—until the project really got going. Not all families are created equal: some represent, others inform, adapt, and communicate...

A Revit Family is not a 3D object. It is a BIM ...

Umberto Rinaldi

You've loaded a Revit Family into your model, and everything seemed fine—until the project really got going. Not all families are created equal: some represent, others inform, adapt, and communicate...

Inside the Machine — Episode 01

Umberto Rinaldi

How AI changed the way I work—without me immediately realizing it. The first episode of a column on the relationship between BIM professionals and artificial intelligence.

Inside the Machine — Episode 01

Umberto Rinaldi

How AI changed the way I work—without me immediately realizing it. The first episode of a column on the relationship between BIM professionals and artificial intelligence.

The BIM Prophet — Charles M. Eastman

Umberto Rinaldi

It's 1975 and Charles Eastman is building the BIM "world" piece by piece — its internal rules, its objects, its language of parameters — without knowing whether anyone would ever...

The BIM Prophet — Charles M. Eastman

Umberto Rinaldi

It's 1975 and Charles Eastman is building the BIM "world" piece by piece — its internal rules, its objects, its language of parameters — without knowing whether anyone would ever...

You don't learn BIM. You fight it.

Umberto Rinaldi

BIM cannot be learned once and for all. It's a battle — project after project, update after update. Inspired by Paul Thomas Anderson's "One Battle After Another," a reflection on...

You don't learn BIM. You fight it.

Umberto Rinaldi

BIM cannot be learned once and for all. It's a battle — project after project, update after update. Inspired by Paul Thomas Anderson's "One Battle After Another," a reflection on...

Mastering Revit Commands: Why Muscle Memory Bea...

Umberto Rinaldi

Operational speed is not just about time, but about "creative flow". If you don't take your eyes off the monitor to search for a command, your mind stays focused on...

Mastering Revit Commands: Why Muscle Memory Bea...

Umberto Rinaldi

Operational speed is not just about time, but about "creative flow". If you don't take your eyes off the monitor to search for a command, your mind stays focused on...